“Kissing Frogs: The challenges of becoming a successful entrepreneur” explores the difficulties of creating, sustaining and succeeding as a business owner. This research is supplemented with data from a national survey to entrepreneurs (355) through Qualtrics, a global research organization. The respondents represented 42 states from a diverse group of self-identified entrepreneurs from a variety of industries.
To summarize, the paper will analyze the following topics in detail:
- The importance of the mission and vision for the organization
- The motivation for starting the business
- The inspiration for the business idea
- The importance of perseverance
Dierberger, G., Isaacson, M., Erickson, C., & Dierberger, T. P. (2020). Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur. Journal of Applied Business Research (JABR), 36(2), 59-76. https://doi.org/10.19030/jabr.v36i2.10342