Document Type

Article

Publication Date

3-1-2020

DOI

10.19030/jabr.v36i2.10342

Abstract

“Kissing Frogs: The challenges of becoming a successful entrepreneur” explores the difficulties of creating, sustaining and succeeding as a business owner. This research is supplemented with data from a national survey to entrepreneurs (355) through Qualtrics, a global research organization. The respondents represented 42 states from a diverse group of self-identified entrepreneurs from a variety of industries.

To summarize, the paper will analyze the following topics in detail:

  1. The importance of the mission and vision for the organization
  2. The motivation for starting the business
  3. The inspiration for the business idea
  4. The importance of perseverance

Comments

Published in the Journal of Applied Business Research at: Dierberger, G., Isaacson, M., Erickson, C., & Dierberger, T. P. (2020). Kissing Frogs: The Challenges Of Becoming A Successful Entrepreneur. Journal of Applied Business Research (JABR), 36(2), 59-76. https://doi.org/10.19030/jabr.v36i2.10342

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