Date of Award

7-15-2012

Document Type

Open Access Thesis

Degree Name

Master of Arts in Leadership (MAL)

Department

Leadership

First Advisor

Norma Noonan

Second Advisor

Thomas Morgan

Abstract

The challenging work atmosphere that is the newspaper industry in the early part of this century requires employees, and in particular those who serve in leadership roles, to exhibit a high sense of perceived self-efficacy if they are to survive and thrive. By analyzing in depth the groundbreaking research in self-efficacy by Albert Bandura, this paper seeks to apply Bandura's research and survey tools to examine self-efficacy in a large newsroom and whether there is a difference in the perceived level of self-efficacy depending on gender. In a case study of middle managers in the newsroom, a survey was developed, distributed and analyzed, providing what appears to be the first attempt to apply Bandura's measurement instrument on self-efficacy to journalists who work in a leadership role. This paper examines the results of that survey and provides recommendations for newsroom leaders about steps they can take to elevate the level of perceived self-efficacy among all newsroom leaders.

Identifier

SC 11.MAL.2012.Parry.KE

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