Date of Award
6-28-2010
Document Type
Open Access Thesis
Degree Name
Master of Arts in Leadership (MAL)
Department
Leadership
First Advisor
Boyd Koehler
Second Advisor
Peggy Cerrito
Third Advisor
Grace Dyrud
Abstract
The focus of this case study is to examine Coco Chanel in the context of the transformational leadership model developed by James McGregor Burns. Other transformational leadership theorists' perspectives will be integrated into this analysis in order to delineate the characteristics that profile the unique leadership style of fashion designer Coco Chanel.
More specifically, this study will demonstrate how Chanel used fashion as a tool of communication to convince women worldwide of their imprisonment in physically constricting clothing designed to conform to the ideals of a male-dominated society. Chanel, as an international designer and third-wave feminist, went further through her fashion innovations to promote social change in societal views of women and to enhance women's freedom of personal and professional choices, identity and independence.
Identifier
SC 11.MAL.2011.Rolph.TS
Recommended Citation
Rolph, TyAnn Severine, "Coco Chanel: A Transformational Leader" (2010). Theses and Graduate Projects. 912.
https://idun.augsburg.edu/etd/912