Date of Award
Open Access Thesis
Master of Arts in Leadership (MAL)
This paper presents results of a study that explored perceptions of salon owners who have become successful due largely to their knowledge and level of cultural competency. After review of the literature, an explanation of the study's design and analysis of its results are discussed. The following themes emerged from interviews with three salon managers: Education, location, cultural experiences, diversity training, staff diversity, client satisfaction, and client retention. The paper concludes with implications for business leadership and further research.
Snelson, Shikita S. T, "Culturally Competent: The Core Competency of a Successful Small Business Owner/Manager" (2009). Theses and Graduate Projects. 494.