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Abstract

This paper evaluates the effect of Whiteness on the re-appropriation of cultural traditions through the blog Stuff White People Like. It is the contention of this research that the dominant racial identity in U.S. culture appropriate cultural traditions to re-enforce its cultural control. The manner in which this process occurs is evaluated through the two separate cultural traditions of Yoga and Natural Medicine as highlight by the blog. The resulting conclusion of this research finds that Whiteness erases marginalized cultural tradition meanings through popular culture and consumerism in order to apply new meanings which are more accessible to the dominant (White) culture.

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