Date of Award


Document Type

Open Access Thesis

Degree Name

Master of Arts in Leadership (MAL)




Throughout the history of Post-Secondary education in the U.S. private non-profit institutions have played a vital and leading role in helping to shape and prepare the youth of the nation intellectually, socially and emotionally. However the landscape of higher education has changed significantly over the past few decades with the entire purpose and focus of this education coming into question. By noting the importance of obtaining a higher education and defining the differences between non-profit and for-profit institutions This paper focuses on examining these changes. Furthermore, in particular this work will examine ethical leadership and concentrate on the techniques necessary for non-profit enrollment managers to be competitive recruiters yet remain within the framework of ethical leadership.


SC 11.MAL.2011.Abbott.CR