Date of Award


Document Type

Open Access Thesis

Degree Name

Master of Arts in Leadership (MAL)




Companies serve their constituents, produce goods and sell services through the relationships they build which serve to increase the company's market share. This sustains the business. Otherwise, they are forgotten. This appears to be the case with any viable company. Companies, across many industries, cultivate their relationships by utilizing many economic and social tools. But, no tool is more important to gain a corporation competitive edge than the corporate commodity called jargon. I began thinking of the corporate arena as a place that needs effective leadership to explain the jargon that describes it. I decided to investigate the common business jargon used, the characteristics of the current business environment, and to postulate a definition that one aspect of effective leadership is successfutly explaining the obscure new vocabulary of the business environment for employees.


SC 11.MAL.1999.Larsen.LK