Date of Award
Open Access Thesis
Master of Arts in Leadership (MAL)
The purpose of this paper is to evaluate cofilmunication mode selection in a business environment and determine how the choice of medium impacts the effectiveness of the resulting communication episode. Communication modes evaluated include email, face-to-face meetings, instant messages, phone calls, and teleconferences. The findings of this quantitative study show that communication modes are selected primarily by convenience or the mode that initiated the episode, not because of expected effectiveness. Leaders can use this analysis to monitor the effectiveness of various communication modes used in their environments and develop cofilmunication guidelines to improve overall efficiency in a business environment.
Tyler, Sara J., "Impact of Communication Mode on Effectiveness of Business Communication" (2016). Theses and Graduate Projects. 1275.